Fanta is a global brand of fruit-flavored carbonated soft drinks created by The Coca-Cola Company. There are over 100 flavors worldwide. The drink originated in Germany in 1941.
In the UK, Fanta is a rival to Tango made by British company Britvic. Fanta originated as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo.To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH) during the Second World War, decided to create a new product for the German market, using only ingredients available in Germany at the time, including whey and pomace – the "leftovers of leftovers", as Keith later recalled.The name was the result of a brief brainstorming session, which started with Keith exhorting his team to "use their imagination" ("Fantasie" in German), to which one of his salesmen, Joe Knipp, immediately retorted "Fanta!"
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